Find your happy place

The UK might not be the happiest place in the world right now but Finland is – and it’s official! The United Nations has just named Finland the world’s most contented country for the third year in a row in its annual Happiness Report. The report ranks over 150 countries by how happy their […]
Riksbyggen’s Solar Egg to Icehotel in Sweden

Ice and heat – two contrasts meet when Riksbyggen’s world-famous sauna Solar Egg by Bigert & Bergström arrives at the global tourist destination Icehotel in Jukkasjärvi. With its inauguration on Monday 2 March 2020, both parties want to put a focus on global warming. From […]
We’re Shortlisted – South West Business & Community Awards!

HUNDREDS of nominations have been whittled down to a shortlist for the South West Business & Community Awards 2019 and Arctic Direct has been nominated in two categories: The SME of The Year (Sponsored by Hillswaste Solutions) and Female Entrepreneur of The Year (Sponsored by Fiona Scott) for business Director, Charlotte Marshall-Reynolds. The awards scheme, […]
2019 Christmas Opening Hours

For our booked / travelling guests who are out in resort, we can be reached 24 / 7 during the Christmas period by using the emergency contact number listed in your travel documentation. For customers who have not yet booked to travel or are looking to speak to our sales team, our hours over […]
What is ABTA?

What is ABTA? Why should I book with an ABTA agent? Watch this quick explainer video for more info: ABTA Trusted Agent – Arctic Direct from Arctic Direct on Vimeo.
Icehotel Celebrates 30 Years – New Art Finally Revealed

Icehotel Celebrates 30 Years this season! Icehotel is Celebrating 30 Years so why not join them? You can slumber at the theatre in the art suite “A Night at the Theatre”, or to get warm and toasty in the roughly knitted and woolly universe in the art suite “Warm up”. Why not marry your loved […]
The Sami People

The Sami people are the indigenous people of Northern Parts of Norway, Sweden, Finland and Russia. In Dumpokjauratj, around 20kms from Arjeplog, Sweden, you will find the oldest known settlement – nearly 10,000 years old. The Sami people have followed the reindeer to different seasonal grazing areas for thousands of years. The land they inhabited, […]
The Polar Lights

Make 2020 the year that you discover the world and take a trip to one, or more of our fantastic Arctic destinations where, if you’re lucky enough – you may even experience the phenomenon of the polar lights – this amazing Northern Lights experience only happens near the poles of the Earth. This is why […]
Top five things to do in Helsinki

If you’re going to Northern Finland and have to go via Helsinki, then we absolutely recommend extending your trip a couple of days and taking one or two nights in the center of this beautiful city – you can thank us later for the tip! Top five things to do in Helsinki (in no particular […]
Why book through a travel agent?

Why book through a travel agent? or what ‘ATOL and ABTA’ really means (and why you need them) With the recent demise of Thomas Cook, you’ve probably heard a lot about ATOL and ABTA protection on the news. They are both important, but what does ATOL and ABTA actually mean and why do you need […]