30th ICEHOTEL released

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Arctic Direct are delighted to announce the first sketches for ICEHOTEL #30 – The 30th Year of Ice Hotel – have now been released.

Will you sleep on the top of an Iceberg, spend a night at the theatre – or wake up in white Santorini. Creativity will shine through brightly when the world’s first ice hotel celebrates its 30th birthday this coming winter.

Thirty years ago the founder of Icehotel in Sweden’s Jukkasjärvi, Yngve Bergqvist, launched the concept of what became the world’s first ice hotel. Three decades later the hotel has had more than a million visitors from across the planet.
“In 1989 we had no idea how much attention a hotel made of ice and snow would get, but here we are, ready to celebrate Icehotel’s fantastic history as well as exciting future,” says Yngve Bergqvist.

Icehotel #30 opens its doors on December 13th. For those who, however, can’t wait to see what’s in store for this winter, sketches of the rooms have just been released.
Out of 126 applications from artist teams based in 34 different countries, 15 teams have been chosen by the Icehotel jury. In addition, three teams received a special invite to create the new main and ceremony hall, as well as the Icebar in the year-around hotel area, Icehotel 365.

View our 3 night Ice Hotel Sweden holiday package for your stay at the 30th Ice Hotel.

View a selection of the sketches below.

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Want to stay at ICEHOTEL? View our 3 night Ice Hotel Sweden travel package for your stay at the 30th Ice Hotel

”It’s been a challenge to choose between all the amazing design ideas but I believe we have ended up with a great mix of expressions, themes and playfulness for Icehotel#30. This winter will truly be something special,” says Luca Roncoroni, creative director at Icehotel.

One of the other new additions for the coming winter is a viewing platform made of ice and snow outside of the hotel for guests who want to have a look at the surrounding landscape and in particular the Torne River. All ice at the Icehotel comes directly from the river and returns every spring as the hotel melts.

”This is our way to honour where we come from. Without Torne, we wouldn’t be celebrating 30 years of fantastic art work and unforgettable memories,” says Luca Roncoroni.
When the first snow reaches Jukkasjärvi, around mid-November, the artists will gather to create the art exhibition of snow, ice and light that will become Icehotel #30.

Charlotte Marshal

Owner/Founder

20

Arctic
Holidays

5

Arctic
Cruises

3

Skiing
Trips

Charlotte, the founder of Travelbee and Arctic Direct, is a passionate Arctic travel expert who has spent over 20 years curating unforgettable adventures, fueled by her love for unique experiences and first-hand exploration.

Holidays that are tailored to you!

Charlotte Marshal

Owner/Founder

20

Arctic
Holidays

5

Arctic
Cruises

3

Skiing
Trips

Charlotte, the founder of Travelbee and Arctic Direct, is a passionate Arctic travel expert who has spent over 20 years curating unforgettable adventures, fueled by her love for unique experiences and first-hand exploration.